Category Archives: Marketing

Making a Social Marketing Plan

Many businessmen don’t know what to do with their business, most especially on social sites. Most of them say that it is a new approach to them. In building a business or making a social business page, you need to know firsthand the 5w’s and 1 h.


Who are your target market, where would you locate your product (social networking site), what are your products, when will you start your business, why you need to build a business and how it will be managed. On the other hand, marketing plan is important in all businesses. Marketing plan will be a guide on how and what to improve in your company.

Although this one could be a very hard task, this will be very helpful in a business. Also, creating a marketing plan will be a very discouraging job. However, the benefits of it are totally bringing businesses to the next level. Here are the strategies on how to develop a marketing plan.

  • Identify your audience. This will be your target market. It maybe from ages 18-25 or 25-40 and so on. Also, it can be all males or all females only.


  • Know who your competitors are. In this way, you will know what are your business/products advantages and disadvantages. Competitive analysis is an important factor of any marketing approach.
  • Have a tone that would fit your target audience. Social media audiences are fussy. They are hard to please, especially when want to happen what they don’t like. In making a Facebook posts on your business, you don’t need to be demanding, try to level your business on what is your target market.
  • Lastly, engage to your audience. Social media needs an engagement, and it requires continuous engagement from you or your social market.



Tips for Facebook Marketing Success

People get tired of reading Facebook posts daily, especially when they know that it is an advertisement. They tend to skip that post or sometimes they will read the post. However, this will happen when the post is very interesting. This is what Facebook marketers do on their Facebook business page. They are creating very interesting post or article that will somehow interest people to read.


With the use of Facebook’s business page, this will cut time and cost in your company. This will also be very beneficial to those who are starting their businesses. For business starters, they use Facebook for promotion, hoping that someday their business will prosper. Yes, it can be a success and also look at the bad side: it can’t be. However there are solutions to ensure that you can be successful in your business through the use of Facebook.

These are the tips that might help you in your success:


  • Know what Facebook is. Know what you can do on Facebook. In Facebook, you can’t only create post but also you can share it, like it and promote it.
  • Produce a good post and post a lot.  In order to gain customers attention, you need to have a post/article that would interest your company/business at least 20 times a day. This will add also interest of others, whom you know and whom you don’t know which will be a good start.
  • Try and try again. You will be newer called losers when you are trying your best to do something that would make your company boost. You have to try everything that is possible. Test everything that you think will work.